Connect the ads to the bookings they actually created. You see booking value per campaign — not just clicks and impressions — and what is left once cancellations are deducted.
The ad platforms answer in clicks. Your PMS answers in bookings. The Campaign dashboard puts the two together — and answers in kroner.
Are we getting our money back on our ads?
Which campaign has created the most booking value?
What is left once cancellations are deducted?
Which campaigns give the most bookings — not just clicks?
The dashboard shows the period’s booking value, what cancellations took, what the ads cost, and what came back. Every campaign can be expanded on its own.
| Campaign | Spend | Net booking value | ROAS |
|---|---|---|---|
| Sommer — Storbyferie | 18.400 kr | 412.800 kr | 22,4× |
| BR: Weekendophold | 11.200 kr | 96.500 kr | 8,6× |
| RM: Lavsæson-pakke | 9.800 kr | 31.200 kr | 3,2× |
| KF: Konference-leads | 6.100 kr | — | — |
The low-season package runs at 3.2× while the city break returns 22.4× ⇒ move the budget — today you are paying for what works least.
No manual entry and no spreadsheets — the module builds on the data the hotel already has.
Spectra, TecHotel or MEWS — plus Google, Meta, LinkedIn and ChatGPT.
Spend, clicks and bookings are fetched automatically and kept up to date.
Eight key figures per period — and every campaign can be expanded on its own.
Enter your own ad spend and see what is at stake if you move the budget from what you cannot measure to what works. The whole calculation is shown openly — no hidden factors.
All figures are your own inputs and assumptions — the calculator does not guess for you. The module then calculates on your ACTUAL spend and bookings, campaign by campaign. Note: ROAS measures booking value per ad krone, not contribution margin.
Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through Campaign dashboard yourself on our demo hotel SiloStay, with a short guide taking you through it.
We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.
Module-based pricing — pay only for what you use, and add more modules whenever you like.