30-day free trial

CRM built specifically for hotels

Bring your B2B customers, reviews, marketing campaigns, web analytics and website rankings together in one unified platform — tailored to the hotel industry and integrated with the most popular PMS systems.

No commitment · Cancel anytime · Pay-as-you-grow
How to get started

Three steps to your own hotel CRM

We keep it simple. Create your hotel, choose the modules you need, and get started today.

1

Create your hotel

A few basic details — name, website, billing info — and you'll have your own subdomain in under a minute.

2

Choose modules

Choose only the modules you need. Every module comes with a 30-day free trial. We only charge you after the trial.

3

Configure and go

Connect your PMS (Spectra/Techotel/MEWS), Google Analytics, reviews and more — we guide you through the entire setup.

Modules & pricing

Choose what you need — nothing more

Module-based pricing means you only pay for the features you actually use. Need more? Add modules anytime.

In-House

The reception's daily overview: who is arriving, who is leaving, who is staying right now. Seven days ahead with KPIs, filters and quick actions.

€27 /mo

B2B Sales

Turn PMS data into concrete B2B sales: see who to contact, why and when — so anyone can work purposefully with outreach.

€94 /mo Read more →

Campaign dashboard

See what the campaigns actually create — booked value with and without cancellations — and get the most out of your marketing budget.

From €13 /mo Read more →

Booking Insights

See when guests book, how long they stay and how close to arrival they cancel — so campaigns and rates land while the market is still booking.

From €27 /mo Read more →

B2B Leads

Identify which companies visit your website through Snitcher tracking. See the pages they look at and find contacts on LinkedIn.

From €135 /mo

Marketing plan

A visual Gantt calendar for the year's marketing campaigns. Budget control per platform and per month.

€40 /mo

Forms

Build forms for your website and embed them with a single script — whatever your CMS. Enquiries land straight in IO Planner with statistics, traffic source and a link to B2B Sales.

From €27 /mo

Reviews

All your reviews in one place — Google, Booking.com and more. Track your rating, catch the negative ones at once, and reply fast and consistently.

From €53 /mo

SEO Ranker

Where do you rank on Google — and are you mentioned when guests ask an AI? Follow keywords, competitors and site health in one place.

From €13 /mo

Reporting

Your website's visits and online sales right in the tool — with the booking system's figures alongside, so you see what GA4 misses.

€13 /mo

Sales channels

See what the hotel really earns on each sales channel after commission — and move sales towards the channels that create the most value.

From €27 /mo

Management Report

The hotel's whole economy on one page: what HAS been earned, what is on the books, and where the year lands — month by month.

€54 /mo

Periods

Every core figure for every period in one table — YTD, MTD, rolling year, rest of year and last year, compared against last year

€14 /mo Read more →
Why IO Planner

Why hotels choose us

We understand the hotel industry and build the CRM around it — not a generic SaaS adapted after the fact.

Industry-specific

Built specifically for hotels — not a generic CRM. We understand groups, allotments, OTA commissions and MICE segments.

PMS integration

Automatically syncs with Spectra, Techotel and MEWS. R12M revenue, number of reservations and customer loyalty — updated every night.

No long commitments

Monthly billing, cancel anytime. 30-day trial on all modules. We believe you'll stay because you want to — not because you have to.

Complete ecosystem

From first contact to signed agreement — companies, contacts, sales opportunities, quotes, reviews and reports gathered in one place.

Ready to get started?

Create your hotel in under a minute. 30-day free trial on all modules. No credit card required to get started.

Create hotel — 30-day free trial Book a free demo Contact us

News from IO Planner

New modules, real numbers from hotels using them, and what we are working on. A couple of times a month — never more.